Finding the right jacket can be a frustrating experience. You want something stylish and functional, but also affordable. After searching high and low, I finally found my jacket soulmate with Goodfellow And Co.
An Introduction to Goodfellow
For those unfamiliar, Goodfellow and Co is a private label brand sold exclusively at Target. They offer modern and minimalist men’s clothing essentials at wallet-friendly prices. I first discovered Goodfellow a couple years ago when I was looking to refresh my closet on a budget. Their t-shirts felt nice and held up well after multiple washes, so I was eager to try out some other items.
Recently I was in need of a new jacket. Living in the Pacific Northwest means having to battle the elements through fall, winter and spring. My old reliable rain jacket had seen better days after years of wear. It was time to find its replacement.
I headed to Target assuming I’d have my pick of rugged, weatherproof jackets. However, I quickly realized most options were either too casual or didn’t fit my petite frame. I was about to give up hope when I spotted a rack of Goodfellow jackets. The stylish designs immediately caught my eye. I had to give them a try.
The Quest Begins
Over the next few weeks, I ordered several different Goodfellow jackets online to test out. Since I’d be wearing this coat frequently, it needed to check a lot of boxes. I wanted something professional enough to wear to the office, but also casual and comfortable for weekends. It had to be water-resistant for the infamous Pacific Northwest drizzle. Yet breathable enough to keep me from overheating on the few sunny days we get. Plus a flattering silhouette that didn’t overwhelm my small stature.
Asking one jacket to do it all may seem like a tall order. Below I’ll share how various Goodfellow styles measured up.
The Denim Trucker Jacket
First up was the iconic denim trucker jacket. This medium wash denim coat hit above the hips with a relaxed fit through the sleeves. It featured front button flap pockets and side welt pockets. The color was versatile and faded just right to avoid looking too new.
- Pros: Timeless styling, comfortable broken-in feel, true to size fit. The cotton material would be great for mild weather.
- Cons: Not warm enough for colder months. Also lacks water resistance. Denim would require delicate washing.
While I loved the look of this jacket, the high maintenance fabric and lack of insulation made it impractical as my sole coat. Still, it’s the perfect layering piece for spring and fall. I’ll be keeping this one in my closet for the weekends.
The Faux Leather Moto Jacket
Next I tried a faux leather moto jacket in black. It had an asymmetrical zip front with angled zip pockets. The material felt buttery soft and supple.
- Pros: Very stylish and edgy modern fit. Looks way more expensive than it is. Soft faux leather requires minimal care compared to the real thing.
- Cons: Slim fit is snug in shoulders and arms for my athletic build. Not warm enough alone in winter. Also prone to scratches over time.
This rocker-chic jacket oozes cool factor. But the delicate material just wouldn’t hold up to my active lifestyle. While faux leather looks great with dresses and heels, it’s not durable enough for daily wear.
The Water-Resistant Anorak
Hoping third time would be the charm, I ordered a hooded water-resistant anorak. This military green coat had tons of utilitarian details like shoulder epaulets, flap pockets and adjustable cuffs. The attached hood stowed away in the stand-up collar when not needed.
- Pros: 100% waterproof polyester exterior sheds rain and snow. Removable inner vest provides warmth. Oversized fit allows for layering.
- Cons: Bulky silhouette overwhelms my petite frame. Stiff, crunchy material lacks softness and comfort. No insulation means it’s not warm enough alone in sub-freezing temps.
While super functional for wet weather, this parka-style anorak swallowed up my small stature. The loud, slick exterior fabric felt a bit plastic-y as well. Too bad, as it checked off most of my requirements on paper. But the unflattering fit was a dealbreaker.
The Quilted Bomber Jacket
My final test drive was a navy diamond-quilted bomber jacket. The patchwork stitching design adds visual interest, while the collar, cuffs and waistband are trimmed in contrasting tan ribbing. Two side pockets and an interior breast pocket provide ample storage.
- Pros: The quilted nylon shell is nicely water-repellent while remaining quiet and flexible. Fits trim but not too snug in the shoulders and arms. Classic bomber style works for both casual and dressed up occasions.
- Cons: Unlined shell needs layering in cold weather. No hood for heavy rain. Diamond quilting feels busy for my petite proportions.
This jacket checked nearly all my boxes in terms of function and style. If it came in solid navy it would be perfect! The quilting pattern was just a bit overwhelming on my smaller frame though. So close…
The Down-Filled Puffer Jacket
After striking out a few times, I decided to try one more Goodfellow jacket style – the down-filled puffer. This coat contains aChannel-quilted polyester shell filled with duck down for serious warmth. The stand collar and rib-knit cuffs help lock in heat.
- Pros: Incredibly lightweight yet warm enough for sub-zero temps. Water-resistant and quick-drying shell. Roomy fit allows for layering. Packs down small for travel and storage. Flattering slim silhouette with cinched waist.
- Cons: Plain black color lacks personality. Down requires delicate washing. Hood would be useful for heavy precipitation.
The streamlined puffer provides toasty insulation without the Michelin Man effect. And it layers smoothly under other coats for added warmth. This checks all my functional needs in a flattering slim fit. After much trial and error, I finally found “the one”!
My Goodfellow Journey
Overall I’m impressed with the quality and value of Goodfellow jackets. The styles are on-trend with what you find from premium brands, at a fraction of the price. There’s a diverse selection of fabrics, silhouettes and details to suit any taste.
Sizing seems fairly consistent with standard men’s sizing. I wear a men’s small for a trim but not tight fit in the shoulders and chest. If you prefer a roomier coat, consider sizing up. The quality rivals department store brands that cost two or three times more.
The only downside of shopping online is not being able to try things on. Make use of Target’s free and easy returns to test out pieces at home. Pay close attention to fabric details like waterproofing and insulation to ensure it meets your needs. Be prepared to order a couple different sizes or styles to find your perfect match.
For less than $100 you can get a Goodfellow jacket that’s equal parts fashionable, functional and affordable. Whether it’s a denim trucker for weekend wear or a down puffer to survive winter, Goodfellow has you covered. I’m excited to continue building my Goodfellow wardrobe. Next on my list – finding that perfect pair of chinos!
Where To Buy Goodfellow Jackets
Unfortunately Goodfellow and Co pieces are only sold at Target. So you won’t find them on Amazon or other online retailers. I recommend browsing the Goodfellow website to view all current jacket styles and colors. New pieces are added seasonally.
Once you spot something you like, head to Target.com to order it for home delivery or in-store pickup. Brick and mortar Target stores also carry a limited selection of Goodfellow apparel. Availability varies by location.
Use Target’s website to check which jackets are in stock at your local store before heading over. Try them on in person if possible to ensure best fit and quality. Otherwise order online and take advantage of free shipping and returns.
How Goodfellow Jackets Fit
Goodfellow jackets tend to fit true to size in my experience. I’m 5’7″ with an athletic build and the small sizes accommodate my proportions nicely. Here are a few tips for achieving the best fit:
- Check the product details for info on intended fit. Some styles run trim and slim, while others have an oversized or boxy silhouette.
- Pay attention to fabric stretch. Materials like denim and faux leather have less give than knits and sweatshirts.
- Scope out the item’s measurements and compare to a jacket you already own and like the fit of. Measure your best-fitting coat across the chest, shoulders, sleeves and length.
- Lean toward sizing up if you plan to layer heavily underneath. But don’t size up more than one size or the shoulders and sleeves can appear too large.
- Try it on and move around. Make sure you have full mobility without any pulling across the shoulders or back.
- For outerwear like parkas and puffers, test it out with your typical base layers and sweaters to ensure easy layering.
Finding the right fit might require ordering two sizes to compare at home. Use Target’s free returns to your advantage to try before you fully commit.
A Closer Look at Styles and Materials
Goodfellow’s jackets cover a wide range of styles to suit any personal taste. From timeless denim truckers to trendy puffer coats, you’re sure to find something that speaks to you.
They offer both natural fiber blends like cotton, wool and down, as well as performance synthetics. Each fabric has different properties to consider based on your needs. Let’s explore some of the most common Goodfellow jacket materials:
Denim
A wardrobe staple, you can’t go wrong with classic denim. Goodfellow uses premium rigid and stretch denims in multiple washes. The cotton holds up well over time and molds comfortably to your shape. Distressed styles have a perfectly broken-in look and feel right off the rack.
Great for casual wear year-round. Layer a denim jacket over hoodies, flannels and tees. Just know it provides minimal insulation on its own.
Faux Leather
For the look and feel of leather at a vegan-friendly price, try Goodfellow’s faux leather. The polyurethane exterior has texture and sheen reminiscent of real leather. It’s also softer and lighter than the real deal.
The perfect topper for date nights and nights out. Pair it with dark jeans or slacks and boots for an edgy, sophisticated vibe. Just know faux leather can scratch or peel with rough wear.
Nylon
Durable, weather-resistant nylon makes for an ideal outer shell. Goodfellow uses nylon blended with spandex for added stretch and mobility. It repels moisture while remaining quiet and comfortable.
Great choice for active lifestyles. Toss on a nylon jacket to fend off rain and wind during your workout or commute. Then pack it into your gym bag or briefcase when not needed.
Polyester Fleece
For unbelievable softness and warmth without the bulk, check out Goodfellow’s polyester fleece options. Available in hoodies, jackets and vests, the textured fleece traps heat while wicking away moisture.
Perfect for chilly morning walks and camping trips. The fleece layers smoothly under heavier coats when temps really drop. Just beware of pilling over time with frequent wear and washing.
Quilted Nylon
Channel quilting not only looks stylish but also helps retain warmth. Goodfellow quilted coats feature lightweight nylon shells with polyester fill or down alternative insulation. The stitching keeps the fill evenly distributed.
Great light alternative to bulky parkas on cool days. Wear your quilted jacket over t-shirts or sweaters from fall through spring. Top it with an outer shell for extra warmth and water protection.
Down
For ultimate warmth with minimal weight, down insulation can’t be beat. Goodfellow’s down-filled puffers contain responsibly sourced duck or goose down. The fluffy clusters trap heat without adding bulk.
Your new favorite coat all winter long. The down fill keeps you toasty even in sub-freezing temps. When worn unzipped, you’ll stay ventilated during activity. Then cinch up the waist and hood when at rest. Packs down small for travel.
Recommendations for Staying Dry & Warm
The Pacific Northwest is notorious for its wet, dreary weather. Having the right jacket helps you power through the grayest days. Here are my top tips for staying dry and warm wearing Goodfellow outerwear:
- Choose a water-resistant shell – Fabrics like nylon, polyester and even treated cotton provide protection from the elements. Ensure seams are sealed or taped. But avoid totally waterproof materials that don’t breathe.
- Get a hood – Having a hood for full head-and-neck coverage is essential. Choose a jacket with a stowaway hood if you don’t like feeling confined. Just make sure the hood fits over your helmet if biking.
- Opt for a longer length – Extra coverage protects more of your body from rain splatter. Look for coats that hit at least at mid-thigh for the most protection.
- Don’t skimp on insulation – In our climate, down or synthetic fill is non-negotiable from November to March. Even a quilted or faux-fur lined jacket provides some extra warmth.
- Layer strategically – Start with moisture-wicking base layers on really wet days. Break out the down puffer or wool peacoat for the worst winter storms. Top with a rain shell as needed.
With the right gear, you can comfortably run errands, commute and play in the Northwest rain for hours. A quality Goodfellow jacket keeps you prepared for whatever the weather throws your way.
Caring for Your Goodfellow Jackets
A Goodfellow jacket is a smart investment that will serve you for seasons to come. With proper care and maintenance, it will hold up wash after wash. Follow these tips to keep your coat looking and performing its best:
- Read the care tag – Follow the instructions for washing, drying and ironing to avoid damaging fabric or hardware. Some materials require delicate cycles while others can be tossed in the wash.
- Pre-treat stains – For mud, food and other tougher stains, spot clean with a stain remover stick before washing. Avoid harsh chemicals that could discolor fabric.
- Wash less often – Only launder coats when truly dirty to maintain the material’s integrity. Spot clean when possible between deep cleans.
- ** Air dry** – Tumble drying can damage fabrics and shorten their lifespan. Lay flat or hang your jacket to air dry fully after washing.
- Store properly – Keep jackets on sturdy hangers in your closet to avoid wrinkles. Use garment bags for longer term storage during off-seasons.
- Touch up leather – For faux and real leather, treat with conditioning products 2-3 times per year. Be vigilant about scratches to avoid further damage.
With the proper care, even budget-friendly pieces from Goodfellow will hold up for multiple years. Follow these tips to keep your jacket looking stylish season after season.
Final Verdict: A Win for Goodfellow
After all that, what’s my final verdict on Goodfellow jackets? I’m happy to officially declare them a win. For budget-conscious shoppers wanting style, quality and value, you can’t go wrong with Goodfellow outerwear.
I love having a few stylish Goodfellow pieces as the foundation of my wardrobe. Then I can splurge on statement coats from pricier brands for variety. Mixing and matching lets me change up my look all year long.
Goodfellow has definitely earned a permanent spot in my closet. I can’t wait to try out more of their shirts, pants, shoes and accessories. Their clean, tailored aesthetic reflects my personal style. And I never have to worry about breaking the bank.
For me, fashion is about creativity, self-expression and having fun with different looks. Goodfellow removes barriers like outrageous price tags and lack of options that can hinder playing with style.
Theirjackets strike the perfect balance of form, function and affordability. Now excuse me while I go browse for a new Goodfellow flannel shirt to pair with my down puffer!